Real Estate Association Case Study: Iowa REALTORS®

Published: Friday, November 1, 2024 | Tags: real estate association websites, real estate case study

We are proud to announce the new website launch for the Iowa REALTORS®. This complete redesign enhances the member experience with integration tools, easy navigation, and powerful search and directory tools for the association, its members, and local consumers.  

立博客户端app下载’s easy-to-deploy website software for Real Estate Associations was the perfect solution, offering RAMCO and MLS integrations, modern website designs, and drag-and-drop page builder templates for easy and seamless website updates. 

 

Table of Contents

 

Challenge 

Outdated Design and Branding 

  • The old website lacked alignment with Iowa REALTORS®’ updated branding guide. 

Disconnected Member Portal 

  • Previously, members had to leave the website to access the login portal, creating an inconvenient user journey. 

Unstructured Content 

  • The website had an overwhelming number of menu items that needed a clear structure.  
  • There were no dedicated overview landing pages for essential topics like education, advocacy, and legal resources, making it hard for users to find important information. 

 

Solution 

RAMCO Integration 

  • The new website now integrates seamlessly with RAMCO, allowing members to log in directly from the website. This creates a smoother, more cohesive experience, with users able to find what they need without leaving the site. 

Core Overview Landing Pages 

  • 立博客户端app下载 reorganized the existing content to create and feature new overview pages for crucial categories such as Education, Advocacy, and Legal Resources. These core pages streamline the navigation and enhance the user experience, making it easier for members to find needed resources. 

Full Access Over their Website 

  • Iowa REALTORS® now has complete control over their homepage design and content updates. This flexible setup allows them to implement future edits without technical assistance, ensuring the site remains fresh and relevant. 

 

Results 

Responsive Design 

  • The layout of this site adapts smoothly across all devices for seamless browsing and accessing resources on the go. 

Searchable Directories 

Improved Member Experience 

  • With the integration of the RAMCO interface, members can now log in and access their portal seamlessly, making it a one-stop shop for all their needs. 

Engaging Event Calendar 

  • Users can quickly register for upcoming events, classes, and meetings, helping members stay involved. 

Organized Navigation 

  • An organized menu offers quick access to education, legal resources, events, and membership benefits. 

Future-Proof Website 

  • Iowa REALTORS® has the tools they need to make regular updates and adjustments to the homepage, keeping the site aligned with ongoing branding changes and organizational needs. 

 

The new website launch for the Iowa REALTORS® marks a significant milestone in enhancing the overall member experience and providing valuable resources to local consumers. The improved member experience, responsive design, searchable directories, and organized navigation are just a few of the many benefits of this successful redesign. 

 

Does your Real Estate Association need a new website? 

立博客户端app下载 specializes in providing NAR-compliant, ADA-accessible websites for Real Estate Associations. Contact us at 立博客户端app下载 to learn more about how our website solution can revolutionize your organization and empower your members. 

Check out other Real Estate Associations we work with here.  

Explore our blog articles for design inspiration and helpful website best practices for your REALTOR association.  

 


Other Related Articles

The Best Real Estate Association Websites of 2024

New Website Launch: Santa Barbara Association of REALTORS®

5 Signs Your Real Estate Association Needs a New Website

New Website Launch: The Central Wisconsin Board of REALTORS®

OPEN DOORS FOR YOUR MEMBERS

Discover the ultimate website and management software designed for realtor associations and unlock seamless efficiency and growth.

Empower Your Real Estate Association with Freedom Software.

Freedom for Real Estate


TURN-KEY ASSOCIATION MEMBERSHIP SOFTWARE

Photo of house keychain and key on a table

Let us build an easy-to-update website with turn-key marketing tools and Real Estate Association-specific features.

Your Real Estate Association can grow with Freedom Software.

Freedom for Associations

E-news Sign-up

Want to open doors for your members?

We've created an easy-to-update website solution with tools to grow your membership.